So now that Google has released it’s mobile friendly search algorithm into the wild is it time to hit the panic button?

mobile friendly panic man

Well there’s no doubt that this is a significant update. And it’s one you’d be foolish to simply ignore. However don’t just outright assume that you’ll be needing a completely new website to compete in this new mobile friendly world. In some cases this might be true. But in many it may be a simple case of changing over to a responsive theme.

A good developer will make sure your website is mobile friendly by default. But if your site is more than two years old the practise of responsive web design was not so prevalent when your website was first developed. So you may need an update.

If you had your website made overseas you may also need to have your website looked at. Some of those guys don’t bother with making mobile friendly websites.

So what does this new search algorithm actually mean anyway?

Basically when you do a search in google from a mobile device such as an iPhone, iPad or android device the search bot picks up on that and looks for sites flagged as being mobile ready. Those sites are then moved to the top of the stack and displayed first on the Search Engine Results Page (SERP). There’s more to it than that. But you get the idea right?

You might be thinking it’s not really a big deal. Most people use desktops or laptops to browse the web right? WRONG! As mobile devices become more popular and user friendly the pendulum is starting to swing in favour of them in web browsing. And the technology is improving at an alarming rate. In the example below you can see that 51% of visitors to that particular site use mobile devices and another 13% are from tablets. So yeah it’s a really big deal!

Google Analytics data from an actual real live site that we manage

Google Analytics data from an actual real live site that we manage

In a nutshell if you were to ignore the mobile friendly update you could potentially be ignoring 50% or more of your intended target audience. That’s a hell of a big bonus to give to your competitors. And to avoid letting your competitors get the jump on you it’s a good idea to act fast on this. The early bird catches the work so to speak.

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